Fashion Photography Tips For Beginners

Wedding photography is one area in the bigger art of photography that offers the artistically-inclined person with a real passion for photography a number of rewarding career opportunities. The term ‘wedding photography’ itself refers to the taking of photographs on the wedding day: something that is done a great deal in the lead-up to the wedding event, during the marriage event (when the couple is declared man and wife), and after the wedding event, when a reception/party is normally held.

From a time when wedding-photography was the preserve of well-heeled couples, looking to add ‘sentimentality’ to their marriage ceremonies, it has evolved to be pretty much part of the standard wedding ceremony. As such, it is something that virtually any couple that is looking to get wedded goes to great lengths to ‘get right.’

With the turning of photography into a standard part of the modern wedding ceremony came the rise of companies fully into that line of business. These are companies that specialize in wedding photography, so that day in day out, their business is that of approaching prospective brides and grooms, and asking to take photographs of them.

As such, one of the careers in marriage photography is that of wedding photographer (also referred to as the marriage photojournalist). This is the professional who is involved in the actual clicking during the marriage ceremony. He or she is essentially a cameraman. This is one person who can’t afford to get things wrong, for doing this would mean messing the wedding couple in a big way. The marriage photographer could be a freelance professional, operating from a home office, or he could be a professional affiliated to one or another wedding photography company.

Another possible career in photography is that of the marriage photojournalist’s assistant. This is the person who helps the wedding photojournalist with the carrying of equipment, arrangement of the people to be photographed and other such handy tasks. The main photographer is very much a part of the marriage, and must not get bogged down carrying equipment and getting involved in other ‘petty’ tasks. Hence the need for an assistant.

In many photography companies, the marriage photography assistant is in fact a wedding photojournalist apprentice. He is usually being exposed to real life marriage situations, before being sent on assignments on his own. He is typically also a back-up photographer: so that should something befall his ‘boss’ the main photographer, he would take over and continue clicking through the rest of the ceremony. This is an important role, where the back-up idea is brought into focus, for the trust that couple entrust on the wedding photography company is too huge to be abused, by just sending only one person to the wedding.

Where marriage photography companies are in question, a marketer will tend to come into the picture. This is a person who goes about scouting for couples that are about to get wedded, and offering to have his company ‘cover’ the event photography-wise

The Photography Assistant

For all the young photographers wanting to become a full time commercial, fashion or advertising photographer the first step to contemplate is often becoming a photography assistant. Most people decide that a photography school may help and often engage in the process of studying photography. To become a photographer often means learning the job from a professional. This step will get you closer to understanding the many parts one will have to master before going on his own. Few people have become successful photographers without the training assisting gives you. Often these peoples were very business oriented and excellent at figuring things out quickly. Being an assistant is, I believe the best training. It teaches you how one deals with client, how to deliver what the client is looking for etc. In this brief excerpt from “The Photography Assistant handbook,” I described some of the responsibilities a photography assistant has to deal with.

“To Assist: To give aid, to support.

The basic duty of an Assistant is to “assist” the photographer in the execution and creation of an image or photograph at the request of a client. It is a pretty simple idea until one shows up at a photographer’s door not knowing where anything is located, what the photographer is like, what he/she will expect the assistant to do, what is the first thing that needs to be done etc. Once experienced, the assistant will be able to walk into any situation and be fine. This person will know what needs to be prioritized and will move smoothly through the day without any problems. New assistants will struggle and require a lot of coaching and directing. The key for any new assistant is to constantly wonder, ” How can I help the photographer right now?” Common sense will help greatly.”

“The role of the assistant is extremely important. For a young assistant it is more difficult when he/she doesn’t really know what is expected and when no one takes the time to explain what kind of help is required. It is pretty clear that an assistant will help the photographer with the shoot but the details of how to best accomplish that job may be missing. The photographer’s preferences, the specific way he/she will want things done, how things are packed etc. The assistant must make an effort to communicate with the photographer and/or the first assistant to have a really clear idea of what specific role he/she will fill.

Photographers and photography studios believe that an assistant is going through a step in his/her education that will allow that person to grow and become a photographer. A learning period during which the studying is done on the job. Most photographers are happy to answer any questions as to what will be photographed, how and why etc, always know that questions are welcomed when asked at the right time. To simplify the process think of an assisting job in various parts:

o The Introduction: Getting to speak with the photographer, confirming the job, what is expected, what kind of shoot etc.
o Travel or time with Photographer: Getting to know each other, review equipment, getting a feel for what the day may be like.
o The Set-up: Making sure that you know all the equipment that will be used, its location, what the photographer wants, that everything is set up properly.
o The Shoot: Focus on the Photographer, his/her needs during the shoot. Keep track of the files, the clients, other assistants, and all the people involved in the shoot etc.
o The Break down: Pay attention to not break anything, or lose anything and put everything away in the same place as they were upon arrival.”…

Assistant’s “must do” list on a Digital Shoot

1/ Know and understand the photographer’s “Back-up” system.
2/ Set one up if the Photographer does not have one. If Photographer decides there is no time for it. Then any problem will be his/her responsibility
3/ Always back-up Files in the proper manner.( Same files in multiple Locations)
4/ Read the Histogram of a file and check it during the photo shoot.
5/ Make sure that the photographs are captured in the appropriate Format.
6/ Check to make sure that photographs are “Sharp” (in Focus).
7/ Never, ever delete files unless you are absolutely sure files are backed-up.
8/ Never empty trash on computer unless everything is backed up, and you are positive all files in trash are in at least 2 different locations.
9/ Set up a “Naming” system that works, so files do not have the same name and may overwrite each other.
10/ Feel silly because you are not sure??? Create a folder named “Not sure”. Review the folder when time allows it with photographer.
11/ Check F-stop, Shutter speed during shoot to make sure they have not changed accidentally!

If shipping images from jobs on Hard Drives, ship separately! Maybe two exact copy of the same content on 2 different hard drives and sent at 2 different times.”

I hope that you enjoyed this brief intro to what a photo assistant must know and do during photo shoots.